职称：副教授
电话：18071068068
邮箱：2682939244@qq.com
研究方向：创新创业管理、人力资源管理、战略管理、营销管理
个人简介
殷向洲，男，湖北阳新人，2008年毕业于best365体育app大学管理科学与工程专业，获管理学博士学位；2015年在英国格拉斯哥大学亚当斯密商学院访问学者访学。现任best365体育app副教授。
主讲课程
[1] 本科生课程：市场营销学，商务谈判学，创业营销
[2] 研究生课程：高级营销管理，商务沟通与谈判，战略管理
主持与参与科研项目
[1] 基于市场化的湖北省科技成果供需短板与结构优化对策研究，省部级， 2021；
[2] 开展培育我省制造业领军企业研究，省部级，2020；
[3] 中小企业扶持政策国际比较及湖北省对策研究，省部级，2020；
[4] 武汉建设国家科技创新中心城市重大战略和实施路径研究，省部级，2021；
[5] 共享心智模型在企业研发团队中的应用研究，企业委托，2017；
发表论文情况
[1] The Relationship Between Employee’s Status Perception and Organizational Citizenship Behaviors: A Psychological Path of Work Vitality；Psychology Research and Behavior Management；2021.05;（SSCI）
[2] A Study on Stability of Closed-loop Supply Chain Based on Markov Chain. 2011 International Conference on Management and Service Science（EI）
[3] The Research of Risk Identification in the Virtual Logistic Strategic. The 7th International Conference on Innovation and Management (2010)（ISTP）
[4]高管团队结构对团队绩效的影响研究:基于共享心智视角；best365体育app学报 ( 信息与管理工程版 )；2020年10月
[5] 非体面工作者职业污名的作用机制及其应对策略；心理科学进展；2022年1月
出版专著和教材情况
[1]殷向洲．商务谈判理论与技巧（新时代商科系列教材）．best365体育app出版社，2022
[2]殷向洲．市场营销学（新时代商科系列教材）．best365体育app出版社，2022
主要荣誉与成果
[1] best365体育app精品课程名师；
[2] best365体育app教师授课大奖赛一等奖；
[3]best365体育app校师德标兵。
其他说明
希望与在创新创业管理、人力资源管理、战略管理、营销管理等方面有兴趣；勤奋好学；有创新开拓意识的同学共同合作研究。共同提高相关管理理论研究和实际操作能力。
Name: YIN Xiangzhou
Sex: Male
Professional Title: Associate professor
Telephone: 18071068068
Email: 2682939244@qq.com
Research Interests：Innovation and entrepreneurship management, Human resource management, Strategic management, Marketing management
Personal Introduction
I'm from Yangxin, Hubei Province. In 2008, I graduated from Wuhan University of Technology with a doctor's degree in management. And I majored in management science and engineering during doctoral studies. In 2015, I worked in Adam Smith School of Business, University of Glasgow, UK as a visiting scholar. I am now an associate professor at School of Management, Wuhan University of Technology.
Coures
[1] Undergraduate courses: Marketing, Business Negotiation, Entrepreneurial Marketing
[2] Postgraduate courses: Advanced Marketing Management, Business Communication and Negotiation, Strategic Management
Research Projects:
[1] Research on the Shortcomings between Supply and Demand of Scientific and Technological Achievements in Hubei Province and the Countermeasures for Structural Optimization Based on Marketization. Provincial or ministry level research project, 2021
[2] Research on developing and cultivating leading enterprises in the manufacturing industry in Hubei province. Provincial or ministry level research project, 2020
[3] Research on International Comparison of Supporting Policies for Small and Medium-sized Enterprises and Countermeasures of Hubei Province. Provincial or ministry level research project, 2020
[4] Research on the Major Strategy and Implementation Path for Wuhan to Build a National Science and Technology Innovation Center City. Provincial or ministry level research project, 2021
[5] Research on the Application of Shared Mental Model in Enterprise R&D Team. Enterprise entrusted project, 2017
Papers
[1] The relationship between employee’s status perception and organizational citizenship behaviors: a psychological path of work vitality[J]. Psychology Research and Behavior Management, 2021, SSCI.
[2] A Study on Stability of Closed-loop Supply Chain Based on Markov Chain. 2010 International Conference on Management and Service Science. 2010, EI.
[3] The Research of Risk Identification in the Virtual Logistic Strategic. The 7th International Conference on Innovation and Management. 2010, ISTP.
[4] Study on the Influence of Top Management Team Structure on Team Performance: Based on the Shared Mental Perspective[J]. Journal of Wuhan University of Technology (Information & Management Engineering), 2020.
[5] The mechanism of dirty worker occupational stigma and its coping strategies[J]. Advances in Psychological Science, 2022.
Monograph and textbook
[1] Yin Xiangzhou. Business Negotiation Theories and Skills (New Era Business Series). Wuhan University of Technology Press, 2022
[2] Yin Xiangzhou. Marketing (New Era Business Series). Wuhan University of Technology Press, 2022
Honors
[1] Famous teacher of elaborate course in Wuhan University of Technology
[2] First prize of Wuhan University of Technology in teaching competition
[3] School-level moral teacher pacesetter of Wuhan University of Technology
Others
I expect to cooperate with students who are interested in innovation and entrepreneurship management, human resource management, strategic management, marketing management. And it will be great that students are diligent and eager to learn, and have the spirit of innovation and pioneering. Welcome to join my research team. We will work together to improve relevant management theory research and practical skills.