职称:讲师
电话:13618611966
邮箱:morningyingh@sina.com
研究方向:平台创新,网络嵌入,新产品开发
个人简介
黄颖,女,1992年1月生,湖北襄阳人,2022年毕业于武汉大学市场营销专业,获管理学博士学位。现任best365体育app市场营销系讲师。
发表论文情况
[1]Zeng, F., Huang, Y., Xiao, Z., Wang, C.L., Dong, M.C. (2021). The Dark Side of Channel Rewards for Observer Distributors: A Social Comparison Perspective. Journal of Business Research. August(132), 441-452.
[2] Liu, Z., Huang, Y., Huang, Y., Song, Y.A., Kumar A. (2021). How Does One-sided Versus Two-sided Customer Orientation Affect B2B Platform’s Innovation: Differential Effects with Top Management Team Status. Journal of Business Research. 141, 619-632